There has been a tremendous growth in online business in recent years and figure shows this trend of online business in going to grow and boom in coming years. This is the reason you should take your business online, for doing this you need a website; well sounds simple isn’t it, but is not. Only having website does not solve the problem, because the only way your online store is going to make money for you when it is visible to customers who are searching online for products you provide. So how it is possible to make your website seen by customers who are actively searching for products you offer; the answer is by marketing your website on search engines. Search Engines! Right search engine. Remember when you want find something on internet were you go…right Google! Now you get it. Okay, so how to get your website to show on Google; the answer is Search Engine Optimization (SEO). You might be wondering what is SEO? SEO is a technique to optimize your website such that it starts showing up at higher position in Google and similar search engines. This is called ranking, imagine what if any user type one of those higher traffic keywords in Google and your website shows up at number one position or even at two. You will for sure have that potential customer at your website any he might even make a purchase, wouldn’t that be great. Yes it will.
So, who does this SEO stuff? Even you can do this, but it is always better to let expert do the thing. For that you need to hire an “SEO Consultant”. An SEO expert knows his way to make your website visible at top position on Google and other search engines. It not hard to find SEO consultant in Mumbai or any part of the word these days, but it is to find right one for your business. While a right seo consultant can make your online business, hiring wrong can break it bad. In this article I am going to list some points, you can refer while finding a right and most prevailing SEO expert for you business to make most out of it. SEO is mainly the demonstration of setting up of strategy to boost your website position on search engines like Google. Ideally, the SEO Consultant should have a good understand of things like – Business Objectives, Marketing Strategies, Demographics of Target Audience and Methods of Measurement.
1) Do they have knowledge:
There are various tactics that can be devised for optimizing your website, and it’s extremely important that your SEO expert knows about all the different techniques and strategies. Your SEO consultant must always be able to enlighten you about their plan and tactics are for your business and what they will do to help you accomplish higher ranking in popular search engine.
2) Do they have good Experience:
Until and unless your SEO consultant have a good experience in optimizing website like yours, he is not an SEO expert your business. It’s really essential that you get all the details about your SEO consultant past jobs and experience he had and kind of websites he optimized with success.
3) Keen Learner:
Major search engines like Google and Bing are constantly revising their search engine algorithms to determine how a websites will rank. Technique that was a proven way to get a website ranked on first page in past may not yield any result in today’s time. A good SEO consultant always keeps himself up to date with these changes. An expert SEO consultant always seeks new ways to get your websites ranked highly in search engines without violating search engine guidelines.
4) Planning And Strategies:
A good SEO consultant takes every website in a different way, and will take steps accordingly for better marketing solution. They take considerable time to learn about your website and your need – so they can lay down a right plan and online strategy for your online business. An SEO specialist should plan his SEO campaign taking your business long term goals into consideration.
5) Innovative Thinker:
With a strong will to overcome any hurdle, good SEO consultant should explore unknown methods to come up with right answers to your problems. They do not constrain themselves only to tried and tested methodology for ranking a website in search engine. An out-of -box thinker can yield gold mines of resources to make a way to top of ranking with calculated risk and experiment.
6) Must be good Communicator:
A good SEO specialist should constantly communicate with his other fellow department like IT department, sales, content writer, web designers and other. It is extremely crucial that they work as a single machine in tandem. Working in a group always help to solve problem quickly and in most effective manner.
7) Timely Execution, Monthly Reports and Monitoring:
If your SEO consultant is executing his plans in timely manner and achieves his targets then you are in the hands and relax. A good SEO expert always provide you with monthly report of his work and progress your website is making and walks-you-through all the questions and expectation you are having. SEO is not a one-time job but rather an ongoing process that delivers quantifiable results. A successful SEO consultant will closely monitor the entire process of search engine optimization and its metrics to improve the impact and presence of your website on internet.